unlock the ethics advantage
Do You Want to Be Heard or to Be Helpful?
What if the most powerful engagement strategy was also the most ethical? The Seven Principles of Engagement is a proven system for creating meaningful change—a manifesto and a method for the modern strategist.
In an age of infinite content and finite attention, traditional strategy is broken. Manipulation is rampant. Trust is scarce.This book delivers a radical alternative. Forged in the digital battlefield and refined through Collaborative Intelligence (human intuition + AI), it offers a holistic framework for engagement that is both profoundly effective and deeply principled. It’s for leaders, creators, and change-makers who believe their work should serve a higher purpose.You will discover a proven system built on seven pillars:Clarity of Purpose: Cut through chaos with crystalline focus.Insight First: Uncover the hidden truths that make competition irrelevant.Strategic Storytelling: Architect narratives that transform audiences into protagonists.Tactical Timing: Master the moment so your message doesn’t just inform—it transforms.Adaptive Framing: Translate one core truth to resonate across diverse audiences.Engagement through Reciprocity: Build unbreakable bonds by giving first.Sustained Presence: Compound trust through consistency, becoming an institution.This is more than a book; it's your field guide for building a legacy of value-driven engagement.
the book & the toolkit
The 7 Principles of Engagement turns ethics into a strategic advantage. Available in paperback & Kindle.
A hands-on PDF with rituals, scorecards, and maps to apply the 7 Principles in practice.
About & ai mentor
Sebast Fock helps leaders turn ethical ambition into competitive advantage.
A strategist and author, his work is built on a simple belief: that the most sustainable growth is built on trust. His upcoming book, The 7 Principles of Engagement, offers a practical system for doing exactly that.
Sebast's unique perspective is shaped by two contrasting worlds: the data-driven rigor of management consulting (BCG) and the high-stakes discipline of military operations (Republic of Singapore Air Force). He translates this unique blend of analytical and strategic precision into actionable frameworks for modern leadership.
Try the AI Mentor Beta: a guided Intent Filter that helps you clarify purpose before action. Experimental demo coming soon.
Contact
Enter your email to receive the Engage Advantage Toolkit instanlty, and get updates on the book and AI Mentor beta.